CREATORS: Collaborative innovation with end users

At RUBI, through our CREATORS initiative, we work hand in hand with end users to identify industry needs and continuously improve our tools. This exchange of knowledge with the Creators strengthens our commitment to innovation and drives us to continue delivering high-quality tools that meet the real demands of professionals.

Sonia Pérez, the project leader, highlights the importance of this collaboration: "End users not only provide us with valuable ideas for the innovation and improvement of our products but also allow us to build strong bonds that strengthen the relationship between them and RUBI."

In recent months, various activities have been carried out with professionals from Benelux, Spain, France, the United States, and Poland, aiming to co-create innovative products and enhance current tools.

At RUBI, we want to recognize and thank the Creators and our internal team for their dedication and collaboration in these initiatives. Their commitment is key to driving innovation, maintaining our market leadership, and continuing to develop solutions that meet the needs of professionals.