OUR HISTORY
The Boada brothers were dedicated to developing and sharing their innovative technology with other professionals, and in 1969, with the incorporation of Miguel Escayol, the joint-stock company Germans Boada S. A.
Since then, the company's reputation has spread around the world, and the RUBI name has become synonymous with truly cutting-edge solutions that offer unprecedented quality, efficiency and professionalism to high-end craftsmen.
Today the RUB! brand is recognised in more than 120 countries by the most demanding construction and design professionals, thanks to an important network of subsidiaries and branches.
The RUBI Team works with the opportunities offered by new trends and technologies and advances in communication. safety and environmental responsibility to lead in the construction sector, while remaining true to our core values and dedication to providing solutions to the needs of ceramic installers around the world.
BRINGING QUALITY AND INNOVATION TO THE WORLD
BETTER PROFESSIONALS BETTER PLACES
OUR PURPOSE
Our purpose explains our focus on the two key areas that improve the quality and performance of our industry: those people whose craft is visible to everyone to that they can be admired and the places they transform with their creativity.
RUBI COMMITMENTOUR MISSION
We provide differentiated solutions to construction professionals, through the design, manufacture and marketing of tools and equipment that provide maximum efficiency, profitability and security for the optimal placement of tiles, preserving the identity of Germans Boada and its business legacy to build a better future for all.
OUR VISION
We are the world's leading company in solutions for cutting and placing tiles, thanks to technological innovation and proximity to the user, we want to continue to improve the quality of life of our customers, employees, shareholders and society.
The RUBI Group has two production centres: Santa Oliva (Spain) and Suzhou (China). They are all equipped with the latest production and logistics technology to ensure that we obtain high-quality products and a shippinh service which minimises delivery times.
RUBI's 11 subsidiaries cover global demand and the training and after-sales service, together with our trusted distributors, so we are always close to the user and can offer them solutions adapted to the characteristics of each market.
Rubi is rubi all over the world
CORPORATE MUSEUM
Since 1951 the RUBI Team has been working for and to dignify the construction trades. Therefore, in 2003, together with the start-up of the main production center of RUBI, our corporate museum Construction tools was inaugurated, also located in Santa Oliva (Tarragona). This original space shows from the evolution of the tools of the sector, to that of RUBI's own manual cutter, in addition to making a historical tour of the more than 70 years of history of the Group. The space is open to professionals and students who, in an educational way, can see our historical collection of construction tools, including a private collection of tools from the Gaudi Foundation, the large showroom with the entire RUBI catalog and an area with the 5 phases of the tiling process. An experimentation area is also offered for students who visit us so that they can check first hand their skills in cutting and placing tiles using the mosaic technique.